Charley Thrash - Deputy AD, Revenue Generation/Chief Revenue Officer - Staff Directory

Staff Directory

Charley Thrash

Title:
Deputy AD, Revenue Generation/Chief Revenue Officer
Email:
Phone:
940-369-7630

Charley Thrash was named UNT's Deputy AD for Revenue Generation and Chief Revenue Officer in October 2023.

Thrash came to Denton following four years at UTEP from 2019-23, where he served as Senior Associate AD for Revenue Generation since November 2021. He will have oversight of UNT’s Mean Green Scholarship Fund, ticket office, letterman’s club and licensing efforts as well as serve as primary contact for the department’s partnership with Learfield.

While in El Paso, he was as a member of the AD’s Executive staff, oversaw the Miner Athletic Club, ticket operations and sales, plus serving as sport program administrator for both the men’s and women’s golf programs. He led coaching searches for men’s golf in 2021 and women’s golf in 2022.

Thrash was responsible for creating, implementing, and ultimately, achieving the revenue goals of the UTEP Athletic Department while driving the goal setting for both the Miner Athletic Club and ticket sales team.

In that role he led the team to more than $13.5m in fundraising over the last four fiscal years, while personally raising over $5.5 million at UTEP including 36 commitments higher than $25k and six commitments greater than $100k.

In his role he was also tasked in collaboration with UTEP’s multi-media rights holder and concession partner.

Thrash came to UTEP from South Florida, where he served as Assistant Athletic Director for Annual Giving with the Bulls Club from 2017-19.  His duties at USF included identifying, managing, cultivating, soliciting, and stewarding a portfolio of donors directly raising $2.25 million in revenue for the athletic department, including $1.65 million in new, unrestricted, and major gift dollars.  He also secured 11 major gifts of over $25k in value.

Thrash oversaw the organization, coordination, and execution of the Bulls Club annual giving program, including the membership guide, special event fundraising activities, priority point structure, football/basketball priority parking and website/social media presence.  He created and implemented the Above and Beyond Initiative, resulting in $115k raised by increased giving to the department.

He also had stints at Wyoming from 2014-17 ultimately serving as Assistant AD for Ticket Operations and in the ticket office at Delaware as well as minor league baseball.

A 2012 graduate of Missouri, Thrash also earned a master’s degree from UTEP in 2022. He is married to the former Dana Driver. The couple has two sons, Troy and Thompson.