University of North Texas Athletics
Mean Green Football Achieves Unprecedented Levels of Reach, Revenue and Visibility for 2025 Season
12/20/2025 9:57:00 AM | Football
UNT sets numerous records Across Tickets, Media, Fundraising and Fan Engagement in Historic 2025 Season
DENTON – The most successful season in North Texas football history resonated well beyond the field, as a wide range of data illustrated the program's unprecedented growth and impact at the local and national levels.
Ticketing
Mean Green football recorded a series of historic achievements during the 2025 season, highlighted by record-setting revenue, attendance and ticket growth across multiple categories.
Total season revenue reached increased 17 percent from the 2024 season and set a record for the highest season revenue total in program history. Revenue increased 61 percent from 2023 and 59 percent increase from 2022, underscoring sustained upward momentum over the last four seasons.
Average attendance for UNT home games climbed to 24,492 per game, establishing the highest average season attendance in program history. Growth was fueled by significant gains in group, promotional, single-game and student ticket categories.
The 2025 season also featured the first home sellout in program history against USF with a program record 31,386 in attendance on Friday night. Mean Green Nation showed up in a big way all season as well with four games with over 25,000 in attendance.
Group ticket sales also set new program bests, a 574 percent increase from 2024, a 759 percent increase from 2023 and a 942 percent increase from 2022. Group ticket revenue increased 395 percent from the 2024 season, 648 percent from 2023 and 727 percent from 2022.
Promotional ticket distribution also reached new heights, totaling a 47 percent increase from 2024, a 236 percent increase from 2023, a 145 percent increase from 2022 and a 329 percent increase from 2021.
Single-game performance delivered multiple milestones. Three games generated more than $200,000 in single-game revenue for the first time on record, including Sept. 13 versus Washington State, Oct. 10 versus South Florida and Nov. 1 versus Navy. The season also produced the highest total paid advance single-game tickets sold in program history, surpassing totals from 2024, 2023 and 2022. Overall single-game revenue increased 36 percent from 2024, 189 percent from 2023, 151 percent from 2022 and 202 percent from 2021.
Student support reached historic levels as well, with 42,500 student tickets claimed during the season, averaging 6,071 per game. That figure marked a 54 percent increase from the 2024 season and a 159 percent increase from 2023, establishing the highest student ticket participation on record.
Collectively, the 2025 season reflected unprecedented growth and engagement for Mean Green football, setting new benchmarks for attendance, revenue and fan participation.
Mean Green Athletic Fund Donations
The Mean Green Athletic Fund recorded substantial year-over-year growth in both revenue generation and donor participation during the 2025 fiscal year, reflecting increased investment and confidence in Mean Green Athletics.
Since Oct. 1, 2025, the Mean Green Athletic Fund has generated a significant increase in fundraising commitments compared to the same point last year. Overall commitments are up more than 48 percent from the 2024 fiscal year at this time, highlighting strong momentum and accelerated philanthropic support. When factoring in additional anticipated commitments, the year-over-year increase exceeds 120 percent compared to last year's pace.
Donor participation has also risen sharply during the current fiscal year. A total of 470 donors have contributed to the Mean Green Athletic Fund to date, representing a 63 percent increase compared to the same point last year and a 90 percent increase compared to two years ago.
The growth in both commitments and donor count underscores a broad-based expansion of support, with increased engagement from new and returning donors alike. Overall, the fundraising results reflect a strengthened culture of giving and continued upward momentum for the Mean Green Athletic Fund.
Social Media
Mean Green Athletics experienced record-breaking growth across its digital and social media platforms during the 2025 football season, highlighted by significant increases in impressions, engagements and video consumption.
Total social media impressions reached 77.2 million during the season, representing a 244 percent increase from 2024 and marking the highest impression total on record. The growth reflected expanded reach across platforms and increased visibility for Mean Green football throughout the season.
Fan interaction also climbed to new levels, with 2.9 million total social media engagements recorded in 2025. That figure represented a 167 percent increase from the previous season and underscored a substantial rise in audience interaction with Mean Green content.
Creative video consumption saw continued momentum, as Mean Green Athletics generated 6.4 million creative video views during the season. The total marked a 92 percent increase from 2024, highlighting strong demand for video storytelling and behind-the-scenes content across social platforms.
According to RotoWire, who started tracking social media data from week five to week 16 of the 2025 season, Mean Green football social media channels ranked inside the top-10 in social media growth among non-A4 teams in 10 of the final 12 weeks of the season, the most of any non-A4 program. It also found itself in the top five eight times and in second place four times.
Overall, the 2025 season delivered unprecedented digital growth for Mean Green Athletics, reinforcing the program's expanding national presence and deepening engagement with fans across its social media channels.
TV Viewership
Mean Green football continued to expand its national footprint during the 2025 season with historic television viewership across linear broadcast and cable networks.
Across nine of the team's 13 games that aired on linear television, North Texas generated a total of 4,703,843 viewers. The Mean Green averaged 522,649 viewers per linear broadcast, marking the highest average television audience in program history and reflecting increased national interest throughout the season. Both the total viewership and average viewership numbers ranked fourth in the American Conference.
The American Conference Championship Game against Tulane delivered the largest single-game audience of the year, drawing over 2.4 million viewers. Overall, two Mean Green games surpassed the one-million viewer mark during the season, underscoring the program's ability to attract large national audiences in marquee matchups.
North Texas appeared on linear television 10 times during the season, including on ABC for the first time since 1980, the most linear network appearances in program history. That exposure placed the Mean Green prominently within the conference landscape, as two of the five most-watched games in the American Conference during the 2025 season featured North Texas. The 10 linear broadcasts in 2025 are tied for the second-most in the American.
Collectively, the 2025 television numbers represented a significant milestone for Mean Green football, highlighting the program's growing visibility and competitive relevance on a national stage.
Unpaid Media
Mean Green football generated unprecedented national exposure through unpaid media coverage during the 2025 season, encompassing social media, print, radio and television mentions across local, regional and national outlets.
Throughout the season, North Texas produced more than 21.8 billion unpaid media impressions, reflecting the program's expansive reach and sustained visibility across multiple media platforms. The cumulative exposure translated to an estimated $32.4 million in advertising equivalency value, underscoring the significant return generated through earned media coverage.
Media impact peaked during the week of the Mean Green's matchup against Temple, when unpaid media impressions surpassed 8.6 billion. That single-week total represented one of the most significant visibility surges of the season and highlighted the heightened national attention surrounding the program during that period.
The unpaid media reach was driven by on-field success, increased national exposure and consistent coverage across digital and traditional channels. Content included game coverage, features, highlights and commentary distributed through social media platforms, print outlets, radio programs and television broadcasts.
Overall, the 2025 season marked a benchmark year for Mean Green football in unpaid media reach and value, reinforcing the program's growing national profile and strengthening its presence across the broader college football media landscape.
Merchandise, Concessions and Parking Sales
Mean Green football experienced significant year-over-year growth in ancillary game day revenue during the 2025 season, highlighted by strong increases in merchandise, concessions and parking sales.
Merchandise sales rose by 45.8 percent compared to the 2024 season, reflecting increased fan engagement and demand for Mean Green apparel and branded items throughout the year. The growth was driven by higher attendance, expanded visibility and elevated interest surrounding the program.
Concessions revenue also recorded a notable increase during the 2025 season, rising by 15 percent from 2024. The increase mirrored gains in attendance and enhanced the overall game day experience for fans at DATCU Stadium.
Parking sales followed a similar upward trend, increasing by 29 percent compared to the previous season. The growth in parking revenue further reflected higher game day traffic and sustained fan participation throughout the season.
Overall, the 2025 season delivered meaningful gains across merchandise, concessions and parking, underscoring the continued momentum of Mean Green football and the positive impact of increased attendance and engagement on total game day revenue.
MeanGreenSports.com Website Traffic
MeanGreenSports.com experienced significant growth in website traffic throughout the 2025 football season, highlighted by strong engagement on football gamedays and increased overall digital reach.
The official website for Mean Green Athletics averaged more than 11,000 unique viewers on football gamedays during the 2025 season, reflecting heightened fan interest and increased reliance on MeanGreenSports.com for real-time information, coverage and content surrounding North Texas football.
Gameday traffic peaked on Oct. 10, 2025, coinciding with the Mean Green's home matchup against South Florida, when the site recorded 29,178 unique viewers in a single day. The spike represented the highest single-day traffic total of the season and underscored the increased attention surrounding marquee home games.
From the start of the 2025 football season, MeanGreenSports.com generated more than 250,000 active users, illustrating sustained growth in audience reach across the season. The increase was driven by expanded content offerings, elevated on-field success and increased engagement across digital and social media platforms.
Overall, the 2025 season marked a strong year of digital engagement for Mean Green Athletics, with MeanGreenSports.com serving as a central hub for fans seeking news, statistics, tickets and gameday information throughout the football season.
Ticketing
Mean Green football recorded a series of historic achievements during the 2025 season, highlighted by record-setting revenue, attendance and ticket growth across multiple categories.
Total season revenue reached increased 17 percent from the 2024 season and set a record for the highest season revenue total in program history. Revenue increased 61 percent from 2023 and 59 percent increase from 2022, underscoring sustained upward momentum over the last four seasons.
Average attendance for UNT home games climbed to 24,492 per game, establishing the highest average season attendance in program history. Growth was fueled by significant gains in group, promotional, single-game and student ticket categories.
The 2025 season also featured the first home sellout in program history against USF with a program record 31,386 in attendance on Friday night. Mean Green Nation showed up in a big way all season as well with four games with over 25,000 in attendance.
Group ticket sales also set new program bests, a 574 percent increase from 2024, a 759 percent increase from 2023 and a 942 percent increase from 2022. Group ticket revenue increased 395 percent from the 2024 season, 648 percent from 2023 and 727 percent from 2022.
Promotional ticket distribution also reached new heights, totaling a 47 percent increase from 2024, a 236 percent increase from 2023, a 145 percent increase from 2022 and a 329 percent increase from 2021.
Single-game performance delivered multiple milestones. Three games generated more than $200,000 in single-game revenue for the first time on record, including Sept. 13 versus Washington State, Oct. 10 versus South Florida and Nov. 1 versus Navy. The season also produced the highest total paid advance single-game tickets sold in program history, surpassing totals from 2024, 2023 and 2022. Overall single-game revenue increased 36 percent from 2024, 189 percent from 2023, 151 percent from 2022 and 202 percent from 2021.
Student support reached historic levels as well, with 42,500 student tickets claimed during the season, averaging 6,071 per game. That figure marked a 54 percent increase from the 2024 season and a 159 percent increase from 2023, establishing the highest student ticket participation on record.
Collectively, the 2025 season reflected unprecedented growth and engagement for Mean Green football, setting new benchmarks for attendance, revenue and fan participation.
Mean Green Athletic Fund Donations
The Mean Green Athletic Fund recorded substantial year-over-year growth in both revenue generation and donor participation during the 2025 fiscal year, reflecting increased investment and confidence in Mean Green Athletics.
Since Oct. 1, 2025, the Mean Green Athletic Fund has generated a significant increase in fundraising commitments compared to the same point last year. Overall commitments are up more than 48 percent from the 2024 fiscal year at this time, highlighting strong momentum and accelerated philanthropic support. When factoring in additional anticipated commitments, the year-over-year increase exceeds 120 percent compared to last year's pace.
Donor participation has also risen sharply during the current fiscal year. A total of 470 donors have contributed to the Mean Green Athletic Fund to date, representing a 63 percent increase compared to the same point last year and a 90 percent increase compared to two years ago.
The growth in both commitments and donor count underscores a broad-based expansion of support, with increased engagement from new and returning donors alike. Overall, the fundraising results reflect a strengthened culture of giving and continued upward momentum for the Mean Green Athletic Fund.
Social Media
Mean Green Athletics experienced record-breaking growth across its digital and social media platforms during the 2025 football season, highlighted by significant increases in impressions, engagements and video consumption.
Total social media impressions reached 77.2 million during the season, representing a 244 percent increase from 2024 and marking the highest impression total on record. The growth reflected expanded reach across platforms and increased visibility for Mean Green football throughout the season.
Fan interaction also climbed to new levels, with 2.9 million total social media engagements recorded in 2025. That figure represented a 167 percent increase from the previous season and underscored a substantial rise in audience interaction with Mean Green content.
Creative video consumption saw continued momentum, as Mean Green Athletics generated 6.4 million creative video views during the season. The total marked a 92 percent increase from 2024, highlighting strong demand for video storytelling and behind-the-scenes content across social platforms.
According to RotoWire, who started tracking social media data from week five to week 16 of the 2025 season, Mean Green football social media channels ranked inside the top-10 in social media growth among non-A4 teams in 10 of the final 12 weeks of the season, the most of any non-A4 program. It also found itself in the top five eight times and in second place four times.
Overall, the 2025 season delivered unprecedented digital growth for Mean Green Athletics, reinforcing the program's expanding national presence and deepening engagement with fans across its social media channels.
TV Viewership
Mean Green football continued to expand its national footprint during the 2025 season with historic television viewership across linear broadcast and cable networks.
Across nine of the team's 13 games that aired on linear television, North Texas generated a total of 4,703,843 viewers. The Mean Green averaged 522,649 viewers per linear broadcast, marking the highest average television audience in program history and reflecting increased national interest throughout the season. Both the total viewership and average viewership numbers ranked fourth in the American Conference.
The American Conference Championship Game against Tulane delivered the largest single-game audience of the year, drawing over 2.4 million viewers. Overall, two Mean Green games surpassed the one-million viewer mark during the season, underscoring the program's ability to attract large national audiences in marquee matchups.
North Texas appeared on linear television 10 times during the season, including on ABC for the first time since 1980, the most linear network appearances in program history. That exposure placed the Mean Green prominently within the conference landscape, as two of the five most-watched games in the American Conference during the 2025 season featured North Texas. The 10 linear broadcasts in 2025 are tied for the second-most in the American.
Collectively, the 2025 television numbers represented a significant milestone for Mean Green football, highlighting the program's growing visibility and competitive relevance on a national stage.
Unpaid Media
Mean Green football generated unprecedented national exposure through unpaid media coverage during the 2025 season, encompassing social media, print, radio and television mentions across local, regional and national outlets.
Throughout the season, North Texas produced more than 21.8 billion unpaid media impressions, reflecting the program's expansive reach and sustained visibility across multiple media platforms. The cumulative exposure translated to an estimated $32.4 million in advertising equivalency value, underscoring the significant return generated through earned media coverage.
Media impact peaked during the week of the Mean Green's matchup against Temple, when unpaid media impressions surpassed 8.6 billion. That single-week total represented one of the most significant visibility surges of the season and highlighted the heightened national attention surrounding the program during that period.
The unpaid media reach was driven by on-field success, increased national exposure and consistent coverage across digital and traditional channels. Content included game coverage, features, highlights and commentary distributed through social media platforms, print outlets, radio programs and television broadcasts.
Overall, the 2025 season marked a benchmark year for Mean Green football in unpaid media reach and value, reinforcing the program's growing national profile and strengthening its presence across the broader college football media landscape.
Merchandise, Concessions and Parking Sales
Mean Green football experienced significant year-over-year growth in ancillary game day revenue during the 2025 season, highlighted by strong increases in merchandise, concessions and parking sales.
Merchandise sales rose by 45.8 percent compared to the 2024 season, reflecting increased fan engagement and demand for Mean Green apparel and branded items throughout the year. The growth was driven by higher attendance, expanded visibility and elevated interest surrounding the program.
Concessions revenue also recorded a notable increase during the 2025 season, rising by 15 percent from 2024. The increase mirrored gains in attendance and enhanced the overall game day experience for fans at DATCU Stadium.
Parking sales followed a similar upward trend, increasing by 29 percent compared to the previous season. The growth in parking revenue further reflected higher game day traffic and sustained fan participation throughout the season.
Overall, the 2025 season delivered meaningful gains across merchandise, concessions and parking, underscoring the continued momentum of Mean Green football and the positive impact of increased attendance and engagement on total game day revenue.
MeanGreenSports.com Website Traffic
MeanGreenSports.com experienced significant growth in website traffic throughout the 2025 football season, highlighted by strong engagement on football gamedays and increased overall digital reach.
The official website for Mean Green Athletics averaged more than 11,000 unique viewers on football gamedays during the 2025 season, reflecting heightened fan interest and increased reliance on MeanGreenSports.com for real-time information, coverage and content surrounding North Texas football.
Gameday traffic peaked on Oct. 10, 2025, coinciding with the Mean Green's home matchup against South Florida, when the site recorded 29,178 unique viewers in a single day. The spike represented the highest single-day traffic total of the season and underscored the increased attention surrounding marquee home games.
From the start of the 2025 football season, MeanGreenSports.com generated more than 250,000 active users, illustrating sustained growth in audience reach across the season. The increase was driven by expanded content offerings, elevated on-field success and increased engagement across digital and social media platforms.
Overall, the 2025 season marked a strong year of digital engagement for Mean Green Athletics, with MeanGreenSports.com serving as a central hub for fans seeking news, statistics, tickets and gameday information throughout the football season.
-- GMG --
The First 24 with Coach Neal Brown | Mean Green FB
Tuesday, December 09
NEAL BROWN INTRODUCTORY PRESS CONFERENCE
Thursday, December 04
Eric Morris Weekly Press Conference vs. Tulane | Mean Green FB
Tuesday, December 02
Glory To The Green: Recap vs Temple | Mean Green FB
Monday, December 01